Implementing a flexible pricing structure for web-related products empowers a prospective client to choose the best fit for their individual needs. This will not only stretch your market share but also increase your chances of making the sale. Surely such a model would benefit both the buyer and seller.
Benefit to the Buyer
As a consumer, I am looking for a product/service that will accommodate my current financial situation, enabling me to minimize my financial strain. With a flexible pricing structure I have the ability to choose how much I am willing to invest in a specific function for my website, thus giving me the power to promote my own growth. Allowing me to adapt the product/service to my specific needs will add great value to the negotiating phase, in turn saving me time and money.
Benefit to the Seller
As a business, I am in need of more customers to sustain and grow my business and by offering a flexible pricing model I am allowing for a far greater reach in a financially stressed market. I am also securing more sales, by giving my clients what they need; at the same time making it more affordable for them. I can now either adapt my product/service to the client’s budget or allow the client to determine the degree of expense he or she is willing to incur.
By utilising this method and adapting our pricing model to the current financial climate we can offer our clients a powerful differentiator – that of cost-saving. This financial winter, that we find ourselves in, will pass and will leave us with customers that are satisfied by our customised product and our willingness to accommodate their requirements in a time of need.
We all want solutions that can help us improve our finances so that we can live the lives we have always wanted to. We do not have to give up on our goals during a downturn – we just need to work smartly.